Yiguang Technology

introduction

Under the influence of the industry boom in 2010, LED commercial lighting has kicked off its historic stage.

In a short period of three years, with the active guidance of policies and widespread attention from all sectors of society, a large amount of capital and hot money flowed into various aspects of the industry, achieving the scene of "industrial prosperity". Like an unstoppable tide, the market business environment quickly accepted LED lighting products amidst a sense of surprise and pursuit of profit space. The initial stage of industrial development has begun, characterized by a chaotic situation among groups.

2011 Market Development Review

First quarter (January to March)

The trend is unstoppable, and the enthusiasm of markets at all levels is high. Actively prepare for the business opportunities brought by the LED industry.

Second quarter (April to June)

The market environment has been impacted by macroeconomic policies. The months of April and May, which were once regarded as the peak season for the terminal market, showed a weak state nationwide under the influence of the overall environment, and the terminal market was immersed in confusion and helplessness. The first impact affected the overall thinking and response of the lighting industry.

The traditional lighting industry mostly recognizes that the product structure is not perfect, and LED is the key to breaking through the current situation. Can lead enterprises out of environmental difficulties. Under the comprehensive impact of the emerging LED market on traditional commercial lighting, 97% of manufacturers have cautiously invested in testing within the year according to market field investigations.

Third quarter (July to September)

The market is gradually showing a trend of recovery.

The application of LED in emerging markets has entered a polarized situation. Due to the lack of standardized constraints and guidance in the inland market.

The end buyer market lacks corresponding identification knowledge for LED products, and the seller market's guidance for consumption is diverse and shocking. "Pointing a deer as a horse", "passing off inferior goods as good", and "stealing beams and replacing pillars" have almost become the mainstream in this stage.

Some of the "workshop style" products represented by Zhongshan Ancient Town, without any quality inspection reports, electrical safety regulations, testing processes, and production process control, once showed a trend of market popularity due to their only selling point of being low-end and cheap.

High end positioning products are represented by two parties in the market promotion at this stage;

1、 Professional companies that started with LED, such as Dongguan Qinshang, Lanjing International, Yinyu, etc.

2、 Traditional enterprises that have ventured into the LED industry, such as Leishi Lighting, Sanxiong Aurora, and Qiyi Lighting, have entered the industry halfway

During the same period, without exception, they adhered to the constraints of quality and price. The reason for this is that after visiting professionals from several representative companies, we learned about Dongguan Qinshang Indoor Lighting. Manager Nie, a salesperson in Ningxia who previously worked in market management at a domestic brand manufacturer, said:; Due to the emphasis on product quality and brand image in the early stages of industry development, brand products are operated according to high-quality requirements in terms of raw material costs. So the price will be slightly higher than other products.

Blue View International's brand, Blue View Biwei LED indoor commercial lighting. Xi'an salesperson Zhang Future (32 years old, engaged in lighting products for 10 years, self-employed) has been operating LED related products since early 2006. In contact with over a hundred domestic companies, I chose Blueview Biwei for operation, believing that professional brands demonstrate superior recognition and understanding of LED quality and structural design, as well as highly professional matching performance of optoelectronic devices. From a development perspective, looking at the market environment and operational space, choosing a professional brand at this stage is the same as choosing stocks. Performance must ensure comprehensive strength and highlight future sustainable development space. Secondly, in the process of operation, the superiority of product quality has brought him good market feedback. The positioning of price is understood as "you get the price, you get the quality". In the market, we are not afraid of high prices, but we are afraid of losing our conscience. Products with quality assurance should be sold with sincerity.

Manager Jia, the Shanxi agent of Leishi Lighting LED, said that the chaotic performance in this round has made their businesses feel the operational space and pressure of the future lighting market. Regarding the key technological points of LED in the application field, including light, electricity, heat, and integration, he stated that the products currently launched by the company still need to be continuously improved in this area. At present, the company's strategy is still based on traditional lighting. The comprehensive launch of LED products still needs to wait for the market to mature.

Fourth quarter (October to December)

The market is gradually showing a trend of recovery. For businesses that have gone through the second and third quarters with conservative thinking, they once again express helplessness towards the current market situation. It is not difficult to see from the sales data statistics of major cities in China in the third quarter that the year-on-year development speed of the demand side market has increased exponentially. The specifications of the demand products are rapidly approaching the diversified needs of the entire lamp from the basic LED light source category. This indicates that in the market environment, the first party's proactive procurement awareness is increasing, and from the perspective of demand types, the demand for new construction projects is rapidly increasing. The supply and demand environment in the market once again proves to the industry that the spring of LED indoor commercial lighting applications is coming.

A noteworthy phenomenon is that among users who used "problematic products" in the early stage, 47% had a positive understanding of product quality in this quarter's market research feedback. Especially in the decoration and electrical installation industry that focuses on engineering. Higher requirements have been put forward for quality information.

Summary of Issues in 2011

Based on the current development status and market expectations of the industry, visit relevant industries. We can make some discoveries.

Decoration industry: In recent years, the overall design concept direction of the decoration industry has undergone significant changes under the influence of the concept of environmental protection and low-carbon living. Under the concept of "ecological engineering", a large number of environmentally friendly and low-carbon materials are used in this industry. LED related products are among the top priority.

The constructive suggestions put forward by designers in the process of lighting environment design are worthy of attention. Due to the current level and speed of industry development, there are significant deficiencies in the design of LED lighting efficiency. The lighting angle of the lamp and the required light distribution for the environment.

Industrial and mining enterprises: Product electrical safety regulations must comply with relevant requirements. The quality is reliable and durable, and the after-sales service should be different from traditional lighting products.

Commercial store: The lighting effect meets the lighting requirements of the environment, and the color rendering meets individual environmental requirements, such as jewelry counters and cash registers. The quality is reliable, the workmanship is beautiful, the energy-saving effect is obvious, and the after-sales service is in place.

Hotel catering: energy-saving and creating an environmental atmosphere. The aesthetic sense created by the lighting environment restores the color of the dishes.

Terminal lighting market:

In the early stages of industry development, due to the market's mindset being fixed on the understanding of traditional lighting, there is a cognitive gap in the quality and price of new products. Through communication with professionals in the lighting market, it is evident that the development of the market is always a process of seeking balance in an unbalanced state. Therefore, a market arises and buying and selling occur. The current state of the business environment is not a problem that can be artificially solved in the short term, but can only be highlighted through quantitative market reactions.

The reason for the huge price gap in the current LED market. The industry is very clear about it. Several key points:

One chip:

(High power 1/W) 45MIL, 38MIL, 35MIL, packaged with "wool" scraps.

The price of 45MIL is almost twice that of 38MIL.

But the two show a world of difference in electrical performance and durability testing.

The packaging content of chips such as 352830145050 in low-power SMD chips is even more secretive.

*The definition of lighting grade chips is definitely not just about lighting up, but also about safety and durability.

Two power sources:

Switching constant current isolated power supply, switching constant current power supply, resistive capacitive power supply.

The design of switch constant current isolation power supply is strictly matched according to the electrical characteristics of the chip, which provides the best protection for the lamp beads during operation and has a relatively high cost. The use of switch constant current power supply and resistive capacitive power supply is entirely for the purpose of reducing costs.

Three lamp bodies: die-casting, automotive aluminum, aluminum profiles, polymer materials, etc.

Four types of heat dissipation: graphite, aluminum profiles, specialized heat sinks, finned heat sinks, etc.

Lanjing Biwei salesperson Zhang Future stated:

Using "chips" (scraps of chips) or reducing chip size to lower costs as light sources for lighting products can confuse people's minds. This kind of thinking can be done without thinking about growing a head, but it is not so much a loss to consumers as it is a loss to oneself. Problems continue to arise during use, even leading to unnecessary disputes. The impact is on the developing LED market. The enterprise consciously does not lose heart, but in the face of the big market, this behavior is a typical manifestation of selfishness and immorality.

LED products, as the fourth generation light source, prioritize "long-lasting durability" in their promotion. What guarantees quality when products like this flood the market? How to ensure electrical performance safety?

Development and Application of Technology

In today's booming industry, the improvement and perfection of technology are advancing rapidly. However, with the rapid development of upstream technology, attention should be paid to learning from the lessons of the past (the utilitarian mentality of high-power street lamp projects, which led to the application being stuck for a while) in the application field, steadily developing, and striving for the perfect combination of technology and application. Building a sustainable development path for the sunrise industry. (Editor: LEDxume）